Sounds like you didn't actually watch the video. 1) AirPods don't use Bluetooth. 2) Connecting them is super simple; just hold them close to the device and tap OK. And you only have to do it once per family of devices associated via iCloud.

At $159, they only need to sell 15000 to reach $2mm in sales.

Unless you thought I meant units. I definitely think millions of units is possible, if Apple continues selling hundreds of millions of iPhones. But it's not just AirPods sales. Apple makes a few dollars with every lightning device that is sold. So essentially, even if those hundreds of millions of iPhone devices don't lead to sales of millions of Airpods, they will lead to sales of 10s of millions of Lightning headphones. Which means tens of millions of free dollars for Apple.

Here's the other thing though. If Apple does not expect to sell millions of Airpods, then the whole "Courage, because the future is wireless" justification falls apart, because if not even 1% of the headphones being sold are Airpods, it's likely the future is not wireless.

Researchers have not come to a definite conclusion about how much EM waves can be related to diseases, but they haven't denied it either. And one thing is obvious: long-term exposure to EM radiation cannot be good, no matter how much low-power it is.

Apple (and other Bluetooth headphone companies) are building on a presumption that EM waves are not harmful, and even if they are, lawyers can easily close the case for Apple.