Also what's up with Apple being so obsessed about pictures? I know you want to have the nude selfie in the toilet to be the best as possible, but come on!

And everything revolves around fitness. People wont get up from their bum, just because their watch tells them to. And the other who already do fitness don't need a watch to tell them how fit they are. They already know. Because they can feel it.

And I almost forgot that having now two different types of back casing is a feature apparently.

Last but not least, Apple is still ignoring the cries of millions of users about the battery life. That majority of the people would trade in the slim design for days worth of juice.

Who cares about paper thin phones when you have to put them into a case with extra battery within it to have it powered through the day?

Who cares about the seamless Jet Black casing when you put the phone into an ugly plastic case?

It looks like 'Form Over Function' again for Apple.

Good job apple, this is probably the most uninteresting keynote ever. Except for the people dancing in stockings at the end.