Link is up now:
http://primaryentrepreneur.com/wp-content/uploads/2010/04/No...It's even worse than it first appeared.
$25k of the prize is composed of "in-kind development support from one of our software development partners".
The remaining $50k, the cash amount, is just a max upper limit amount ("Up to $50k in seed capital"), so who knows what the winners will actually get for the 5-10%.