Second-order effects also can make donations to the Free Software Conservancy counter-productive.
As an aside, I wonder if the Free Software Conservancy would want to be seen telling people not to donate to Ugandan AIDS victims and to redirect the money to themselves. My guess is they would not like to see their name here.
> emotional appeal
Life and death has appeal beyond 'mere' emotion. It's more important than free software, and I say that as an avid fan of, and occasional donor and contributor to FOSS projects.
EDIT: A rewording or two