If anyone thinks that startups aren't _all about_ sales, they are in for a rude awakening. The truth is, your idea/technology doesn't actually have much to do with the success of a startup. It's all about how much money you can raise (sales), and as a prerequisite, how much traction/customers you have (sales).
Just look at the Yo app. They got $1 million in investment (for some reason). Their technology was nothing special, in fact it was literally written in a day. But their CEO apparently had an in with some investors, or they were _very_ good at sales/pitching.