We used this technique for quite a while now and people are shocked.

What about this part: Brewery owner Tim Bosworth, a long-term vegetarian who went vegan two years ago, said he was shocked when he first learned about the ingredient.

Really? A brewery owner finds out how he makes clear beer?

And he is shocked? Just imagine how shocked he will be when he finds out how much damage he makes to the environment by brewing beer.

And this: "It's kind of disgusting to think about, even to people who eat meat, and it's something that's not talked about," he said.

It is not. I for one, think if you kill an animal you might as well utilize all of it. Skin for clothing, meat for eating, bones for tools and jewelry, swim bladder for beer cleaning. That animal shouldn't die for nothing.

But for the third time. I agree to get rid of the fish bladder, because we have substitutes for it, which might be even better. But let's not grab one particular problem with the whole brewing industry and the rising alcohol consumption issue.

I might be wrong, maybe starting the change through our beer will lead us to a balanced natural lifestyle.