I agree that AI != ML/DL, that's not what I'm saying. Tests like the Turing test don't prescribe anything about implementation. I mean, if you could roll together some Excel macros that passed the test then great. My point is that if you do pull the curtain back on most "AI" systems today, at worst you'll find some sort of basic adaptive learning system and at best you'll find a [deep] neural net that supports both supervised and/or unsupervised learning.

I think the general spirit of the root of this comment thread is valid though. There's a lot of "we're using AI and machine learning!" going on when in fact all they're doing is remembering how frequently you pushed the blue button, then recommending the blue button.