Agreed, the only other item that reaches the phone VR price point is Sony's Playstation VR (PSVR).
Oculus Rift OC1 and HTC vive is still targeted to developers and high end PC users. The price point is still too high for general consumers when the PC cost is factored in.
Mobile has to lead the way, which Samsung and Oculus did very successfuly with GearVR.
Cardboard was seen as a gimmick and now it has graduated to become a daydream.
This is a positive step for VR.
2016 year of VR.