> Apple marketing simply has succeeded in convincing you and others that there is no viable alternative which in turn keeps you from accepting such a possibility

Speaking of FUD. Marketing only gets you so far, and at some point you have to have a product. I have tried to switch to Android. First with an HTC One and another time with the Nexus 5 (I also have a Nexus 7). Android definitely wins on open and customization, but on overall system it continually failed. My Nexus 5 would randomly get system processes spinning out of control and if I didn't notice, I would have a dead battery in ~10 minutes. I don't remember which, but there was an Android update that made my Nexus 7 completely unusable.

I went back to the iPhone, and only then fully realized Apple's advantage of controlling the hardware AND software. I think Google is finally recognizing this, and attempting to replicate it with the Pixel.

The majority of the world gets by without air conditioning, personal vehicles, Netflix memberships and all other sorts of luxury items and services. The iPhone is no different, but it's not marketing that Apple's support is better than a random vendor off Alibaba.