They do stick to trends.
The problem is, trends change over time. Back in the early 2000s, SOAP was The Orthodox Way lest you got shunned. In the early 2010s it was HTTP-based templated URLs, JSON payloads usually served as "application/json" documented out-of-band, secured with OAuth 2.0 increasingly in favor of other methods. The future is undecided, but new RPC frameworks are being embraced (RPC is no longer a dirty word) [1], and some people are even re-inventing the idea of passing an actual query written in a query language from client to server [2].
So, in short, new ideas come along; sometimes new ideas are a re-imagining (or lessons learned) of old ideas. Factors involved in engineering trade-offs change; and finally, some of it is simply fashion.
[1] http://www.grpc.io/
[2] http://graphql.org/