I'm not opposed to bundle-options being available, as long as I can choose to avoid them and pay ala carte. I don't even mind having to use 5 different sites in order to buy all my favorite content, as long as I'm only paying for the specific content I want on each of those sites.
That's my biggest complaint with television. For most popular TV shows, if I want to watch the latest episodes, I have to sign up and pay for an entire bundle that I'm not interested in. That strikes me as being both consumer-unfriendly, and economically-inefficient.