Let's say there's one vacuum for every 20 people (household of 4 or so, 1/2 households who can afford it own one, 1/2 households can afford it), that's 350 millions vacuums.
They've sold 14 millions robot vacuums to date, let's say 25% are broken/not in use, that's 10 millions.
10/350 is 3%. According to some web page I just googled, IRobot has 60-65% market share, so accounting for competitors that's 5% of vacuums.
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