Unfortunately, even if they start selling rose-colored glasses, it won't necessarily promote the perception of similar sentimental metaphors in their clientelle.
Apple sort of needs a quiet period, in my opinion. There's a degree of fatigue to their capacity to impress.
How many times can you say "wow" about a company before you stop meaning it?
Maybe I'm wrong. Maybe giving up any amount of inertia is death, for a large complicated organisation.
Whatever the case, I hate the idea of constantly being on everyone else's eyeglass cam, every time I step out in public. Apple's niche fashion accessory product angle isn't going to change my visceral reaction to that idea.
- Is it possible to power a device like this for > 8 hours?
- How difficult would it be to create a device like "promised". By that I mean, a fully fleshed out google glass, one that conceptually delivers things like object recog, nightvision, camera, HUD.
Google glass failed (imo) for 2 major reasons, and I only see one of them has changed.
1) The interface was terrible. Apple can solve this with a combo of offloading processor & peripheral interfaces with the watch & an iphone. The phone has a more robust processor & the interface is not voice, but potentially 2 different devices.
2) Hardware. As alluded to, interfacing with the device was painful, but the device itself didnt deliver due to HW limits. Apple can bypass some computing by offloading to a phone or secondary device, but battery life is still a limit...for both devices.
If apple shifts-- and they have; from the hub being a computer, to the cloud and now ultimately the phone; can they deliver the battery power? Not only will the phone be the brain of potentially 2 devices on top of its own functionality, but the conputing power, graphic processing power, networking and battery life need to increase both for the phone-- the hub, but all peripherals.
Can Apple (or anyone) deliver on this with current tech, or do we need better battery tech & smaller cpu / networking?
If they can make the augmented areas fully opaque, as opposed to translucent, I might be sold. Otherwise, a lot of use-cases will actually be pretty annoying.
The idea of ghost-like knick-knacks covering my field of view isn't very appealing. It reminds me of pop-up windows, only for real life.
Plus it aligns with Apple's message/direction.
AR = gaming "nerds" VR = "real" people
Apple has always targeted "real" people. It's very similar to Android vs. iPhone, where Android is preferred by people who like more control to tinker with their phones ("nerds") vs. iPhone users who want an integrated out of the box working solution.
