> In this context it's useful to note that RDS instance pricing is ~50% higher than the pricing for the underlying EC2 instances. That 50% reflects the (pure software) value-add over EC2.
Just build a HA RDS Cluster yourself with Click and Scale, than you can sell it to me with ~25% higher prices than the EC2 instances.
Btw. AWS RDS is cheaper than most other competitors like ElephantSQL.
Just stating a fact about their pricing (in the context of whether Heroku is a competitor or not). Not judging the relative value of the offerings at all. I'm an RDS user, FWIW.