I admit writing that – if I were at Amazon – I'd spend the rest of the week making sure every future package to "that unfair guy on the internet" gets thrown against the wall an extra four times :)
And, more seriously, I didn't want to imply that Amazon deserves any hate – they're probably a net positive for the world. And Google is no saint. Just that, on balance, I'm still more inclined to be loyal to the latter.