"Marketing is trying to convince you otherwise and I'm a little shocked you swallow it so easily"
I've worked in marketing and tech, I know the difference.
Snapchat is not a technology company, any more than Nike is.
Nike is a consumer marketing/apparel/fashion company, that invests a lot in 'sports tech' and used to be (in the 1970's) more of a purely sports tech company, but made the shift to lifestyle/brand apparel in the 1980's.
Snapchat is as much a 'technology' company as MTV, Pixar, Zara or Wallmart.
