I think they mean the people that are basically marketers/sales people who aren't creators and despite often thinking so aren't visionaries either. The type of person that "just needs someone to do that nerd shit" and they'll turn it into a huge success. Like the two guys that flew from London to show up Justin Kan's house uninvited.

Which isn't to say that can't be successful. With a piece of shit MVP coded by the winning bidder, some slick design, a good sales pitch and a ton of luck you might just get enough money to pay a real programmer enough to develop something that can actually get some serious investor cash which you can use to rewrite it yet again to get a real product that can scale.