To have really capable people work on breaking your crypto for free, you have to be an insider. You become an insider by breaking other people's crypto. You can publish a break in an insider's crypto even if you are unknown. After you publish a few such papers, you become an insider and can publish your own crypto other people will spend their time trying to break.
People can learn the state of the art and develop an alternative to the common (NIST) choices which are no worse, but also no better. Some of those are blessed as "national pride ciphers" (GOST, Camellia, SEED, etc.).