The IAB (digital ad trade group) is proposing a new standard called LEAN in response to ad blockers. These ads are supposed to be non-invasive. The public comment period has been extended to Dec 22. This is the public's chance to shape the standard before you start seeing these EVERYWHERE.
Send your thoughts to newadportfolio@iab.com
Full guidance is here: http://www.iab.com/wp-content/uploads/2016/10/IABNewAdPortfo...
A partial list of proposed ads:
1. Flexible ad sizes - https://www.iab.com/wp-content/uploads/2016/09/new-ad-portfo...
Replaces fixed pixel banners
2. Vertical video - https://youtu.be/ODIqEGJmWjw?t=13m31s
NOT user-initiated
3. 360 images - https://youtu.be/OgdGkAxzZaY
User-initiated
4. Outstream video - https://vimeo.com/193523156
NOT user-initiated
Will autoplay on all wi-fi connections
5. Interstitials - https://youtu.be/ODIqEGJmWjw?t=32m13s
NOT user-initiated
6. Mobile adhesion banners - https://www.iab.com/wp-content/uploads/2016/09/new-ad-portfo...
These stick to the bottom of the screen as you scroll
Under consideration but implicitly endorsed
7. Scrollers - https://youtu.be/A-jTMJMh4sU
