Video services need to be disrupted in a way that sticks (not like Amazon adding ads after selling everyone on an ad-free service). The only service I use with any regularity now is Netflix since it has no ads, but even they sometimes have problems with finding the show you actually want to watch.

I was on vacation recently and the room had DirecTV. I tried searching for a program and all the search results were for channels not subscribed. Several of the channels in the guide list were presented as if subscribed, but then when a show would start, would prompt to charge $6 to continue watching and the show would stop after a few minutes. Finally, I found a channel that was subscribed and not PPV, and when an ad came on 30 seconds later, I tried to turn off the DirecTV box.

Here's the DirecTV dark pattern: there was a "Please Wait..." message on the screen while the ad played instead of just turning off the output! How can anybody actually be making money from TV ads when they are so obnoxious?

I'm pretty sick of corporations double-dipping in every industry. Video services charge you for watching, and then sell you to advertisers. Supermarkets charge you for products, and then sell you to manufacturers. ISPs charge you for bandwidth, and then try force video services to pay as well. Where's the exit to this hall of mirrors?