I live in what's considered an urban area due to population density. But I wouldn't personally describe it as urban. I have multiple farms near my house, and on the way to work, I pass by numerous farms for a good part of the way. Be careful confusing urban with city. It's merely population density.

Regardless, Uber et. al. doesn't reach where I live. It's not an option. It's not a choice at the moment. Living in an urban area doesn't mean you are living in the city. Public transportation is a long way off from being viable out here in these urban areas.

Right now, you cannot live and work here without having a car (unless you limit yourself to very specific conditions, but that could be said for all locations). And again, this is considered to be an urban county.