> Ya, Uber just wants people to think they provide better service at lower prices than their competition; and the tricksters, they're doing it by working to provide better service at lower prices than the competition.
The prices are lower because they're subsidized with invested money and debt.
That subsidization with invested money and debt is not uncommon, atypical, or untoward. In fact, those same instruments are used by most companies (not just startups) in one form or another. Actually, they're used by almost every entity in our economy, even individuals (ie. credit cards and mortgages). So the GP's point was moot.