It never comes up in the same breath as GitHub and GitLab. The major differentiator for Bitbucket that's the primary reason many people I know have Bitbucket accounts - that they offered free unlimited private repos when nobody else did - doesn't differentiate them anymore.

Even prior to its acquisition. I seriously disliked finding projects on Bitbucket, the UX just seems to be wrong for how I want to interact with codebases and documentation. It's only gotten worse since they were bought.