Apple is full of it. 5/7 years ago it was cheaper to fly to New York from Paris, buy a Macbook Pro there and come back since the dollar was pretty low. And you still had money left! Of course they don't care about the exchange rates when they can charge the same price NUMBER in Euro and in Dollars despite the difference. They also overcharge for UK, the "localisation cost" excuse doesn't fly here.
I'm glad time have changed and there is less fanboism from Apple evangelists online. Their arguments were just obnoxious.