I had forgotten about that part. Thanks for the clip; it's awesome!
Call me old-fashioned, but I still think words matter. IANAL so I don't know whether any laws are broken or not by such claims as "worlds greatest coffee", but there are truth in advertising laws on the books in the U.S. https://www.ftc.gov/tips-advice/business-center/guidance/adv... Even if there weren't, it erodes your integrity if you're not being truthful and the faces of the staff in the video clip are a nice balance between disbelief over Buddy's credulity and shame (particularly on the guy in the foreground). But I may be reading too much into this...
(Repeating here that I'm not claiming that Nylas' claim is false; I don't know if it is or isn't).