Small cars do not really sell here.
(For reference, I actually bought a new VW Golf R about 2 weeks ago... for roughly $41,000, just as a single data point).
In my case, the price premium isn't really that much to even think of, as I would have been going with a fully loaded GTI, which would have sticked around $35k or so, so it's not even _that_ much of a price bump.