They don't care. You as a user (for Google) ain't a customer, you're the product. This is most starkly clear in their customer service. Most of their free products don't even have one and refer to the Google forums. Meanwhile AdWords, AdSense etc. customer service is top notch.
What pisses me off most is that there is no clear alternative if you want to keep your data portable between multiple brands/devices. Microsoft often works poorly. Apple only works on Apple. The alternative is a hodgepodge of services (SimpleNote, HERE maps, EverNote, etc) that requires tons of accounts.
