> It's madness. And only works because the train is already rolling and most people are blind of what FB is doing behind the curtains.
I basically gave up explaining that because I have to explain how to use FB as a promotion tool and I can't undermine it at the same time because I would lose credibility and leave people more confused than when they came.
> Twitter is actually OK in my opinion as it is obviously a more PR like channel by design. (Also Instagram for showcasing new products etc.)
No, unfortunately it really depends on the niche/market you are following or trying to get into.
> I think that FB sites are a poor substitute for well designed unique websites with depth and relevant information.
> The question is how to get viewers or subscribers. But since FB started out as a "personal/friends" service I think that ads and PR will soon be perceived as spam. When people start waking up that is.
Ditto. With websites we have full control of our statistics and data. I sometimes think that messenger/bot will be the demise of social networks. If somehow marketers can get people to subscribe to bots (with a common API that would abstract whether you are using whatsapp, telegram, etc.) then social networks leash would loosen a bit. That would mean we would be back to something looking a lot like e-mail but whatev'.
I am not tailored for marketing anyway so I am pretty sure I am talking bs.