Actually, I think that this is the chink in Amazon's armor, the bare patch on Smaug's underside.
Only a few European countries have Amazon stores and the brand loyalty for them isn't strong. A single EU store would become quickly popular and has the potential to be bigger than Amazon, given that the EU is larger than the US in market size.
I want amazon.eu, where I can filter by products, that can actually be shipped to my EU country - one stop shopping. I would probably stop buying online from local shops in my country entirely.
100 hundred times this! I avoid using Amazon just for their shipping information stupidity - I have to use checkout to be able to see if selected item can be shipped to my country. I find it funny and bizarre that it's easier to order online from China (which is half the World away) than from neighboring countries that belong to the same free trade zone. Ebay has an "EU only" search option, but it's useless as Ebay itself has become smaller Aliexpress cousin with same items and higher prices.
The store segmentation is created by amazon themselves and doesn't really make sense.
https://www.siliconrepublic.com/enterprise/amazon-dublin-dat...