Cassandra, Riak, Voldemort, HBase, Bigtable, Azure Table Storage, and many other implementations of wide column stores have similarly limited querying.
I'm also not sure what you mean by the limiting scaling model. I can go from 0 to 160k reads/second by turning a knob, and 160k is only the default limit (you can request higher limits).
It is not a document store. It's a wide column store. Use it for the right job and it does very well. Treat it like postgres and you are gonna have a hard time.