A very apt way of putting it. For a while now I've held the opinion that anonymity (and to some degree privacy, at least the privacy you expect from anonymity) as we know it is a short-lived artifact of our accumulation into larger groups, where it's not possible to know everyone around you and almost everything about them. The farther back you go, the less anonymity there was to the people that you saw every day.
In that respect, what we're seeing is a return to the norm. That doesn't mean it's better, but I'm not sure there's a way to actually prevent it exept on an individual basis, and then only with a lot of work on the part of that individual.