Baidu as a company doesn't use TensorFlow (as far as I know). We have our own high-performance and easy to use open source framework called PaddlePaddle [0], which is quite powerful and flexible.
However, the Baidu Research Silicon Valley AI Lab (SVAIL) allows researchers and research teams to use whatever frameworks they want to, and we have projects using TensorFlow, Torch, our own SVAIL-internal internal high-performance RNN framework, and PaddlePaddle. Using our own framework sometimes allows us to work on very high-performance implementations of various primitives and techniques that would be harder to do without complete control over the source code.
[0] http://www.paddlepaddle.org/