Maybe I'm confused. Are you talking about the Instant Pot story, or the ads around the story? I'm seeing a Car Fax ad, an ad for a movie, a t-shirt company ad, some other google ads and some ads promoting other BBC properties.
I can't speak for grandparent poster, but when I read the article, it seemed like it was more advertisement than journalism. So it passes the duck test. It doesn't really matter to me if anyone actually paid BBC to run the story, because to me, it is at least 51% advertisement and no more than 49% news story.
If this were filed under World News, I would agree. But it's in the business section and they run lots of stories like this. It's one notch more newsy than the entertainment section.
