You Don't Get AMP (opens in new tab)

Cleverly leaves out the part where Google siphons your traffic. AMP is the trojan horse and I don't "get" those welcoming it into the gates.

> Tap a Top Stories card, and bam, you’re in the article. Takes maybe 100 milliseconds, just at the edge of perception. You can’t do that with a full page load: not on a 3G network, not on a mobile CPU.

Yes you can, quite comfortably. Pre rendering is just patching the bloated web, not fixing it. If you want to make the web better focus on less javascript, with noscript on I get AMP like speeds almost everywhere.

As someone who has developed for mobile web, it can be surprisingly hard to push back on bloat from marketing / seo / analytics teams. I hope this becomes a W3C standard so us developers can show them the finger the next time they want to bring mobile web to a crawl.

Oh, I get AMP just fine. I get that it's a power play by Google. The problem AMP is trying to solve is very real. But instead of trying to fix the problem, Google is using it to take an even greater chunk of the web.

No thanks

If you let GOOGLE control the browser, OS, search engine, keyboard, maps, and user created video content, what could possibly go wrong?

OP: You don't get HTML