We regularly test different things, but few are as extensive as this "server location test".

This one was quite easy to do - and to revert - even when doing it for a lot of sites: just duplicate your sites on another continent and change your dns-settings.

Sadly we do not blog about this stuff. As our customers are not particularly fond of sharing their data - and blog posts without precise data are not useful at all...

Additionally, most of our assumptions and hypotheses were wrong. So most of our blogsposts would sound like:

"We thought google would work like this, but sadly we were wrong"

SEOs might like these posts - but potential customers probably not so much :D