Yep, my experience is similar. I've bought tons of stuff online over the years and not once ever have I bought if I had to contact sales or had to fill out a lengthy form [1] in order to get a demo or price. This includes during the two startups I cofounded (ie where I was the person making the company purchase decisions).
[1] I'll fill out short "email, name, company (if optional), industry" form but only if I don't think some salesperson is going to give me a call.
