Google wants to be like Apple. Lean and mean but it's got a big problem.

They want to release and try new things but also still be focused on the big money makers.

That means expect a lot of crap from Google like wave, allo, duo, buzz etc. Some hotshot inside Google wants a promo and pushes new products like popcorn.

But Google management needs to show $$$ so they need to focus on the big cows: search & ads.

In Steve Jobs era a ton of shit would never even see the light of day.

Google literally has so much money and resources that it actually hurts them innovating.

Their best strategy is to acquire products with good market fit and scale the shit out of them.