I think Tesla will sell millions of Model 3. Which other car is 400,000 people waiting patiently to buy for two years, even putting down a $1,000 deposit?
Tesla is doing to traditional car manufacturers what Apple did to Nokia.
Sincerely, and with all due respect, this is a false analogy.
What happened to Nokia was pretty much self inflicted. Mismanagement, competing empires, complacency.
Apple did not start shipping low end brick phones and eat Nokia's market.
Post '08 bailout automotive manufacturers are lean and hungry (for the most part)
Furthermore, the 'traditional' car market, while slow to move, is not far behind. And in some cases is taking a longer view. E.g. Ford is going straight to Level 4 in 2022. Forget the ICE v. electric debate, that ship has sailed and everyone is heading to EV. The real battle will be to produce the safest self driving product.
I am long on TSLA, I expect them to do well however they are in a far riskier spot than Apple was when the iPhone dropped. They were healthy, profitable and experienced (+Jobs). TSLA is none of those.
I'm not disagreeing with your sentiment. I just thought we were past the Apple analogies.
Tesla is currently training their driving AI using the existing fleet in shadow mode. How do you skip this step and go straight to level 4? They need months of tuning outside a lab, worldwide.
A lot of car manufacturers still refuse to build an EV from the ground up. They are reusing an ICE platform and converting them to EVs.
Mazda don't even acknowledge that they need to build EVs. https://electrek.co/2017/03/07/mazda-no-pressure-from-custom...
heh, I'm sorry. Musk is still alive and surpassed Jobs long ago now, he's up to his 5th disruptive successful company. Online Payment, Cars, Space, Solar roofs and AI beat shiny laptop and smartphone.
Further, the dealer model forces high markups, heavy advertising, etc to attract the kind of people that buy new cars.
Apple ate market share from Nokia because of brand advantage.
Many commentators mention that manufacturers are improving their EV product, but I think that boat has long sailed: Tesla vs. Ford won't be about features, but the brand.
None, but I would hazard a guess that's because if you want to buy a BMW, a Mercedes or an Audi, you don't need to. You can simply go and buy one!
If my basic needs like housing and healthcare were already met (unfortunately they aren't), my next purchase would probably be a Tesla or a Solar/Powerwall combo for the house, or both.
Your anecdotal insight into how desirable the tesla is to you means nothing in terms of the market
I don't think 400,000 have just $1,000 to spare for a really anything they will just cancel. The $1,000 mean that the person who reserved it really wanted the car and is unlikely to just refund it unless they have a very good reason to do so.
If you aren't the type of person who can find a spare $1000, you also probably shouldn't be the type of person who spends $30,000 on a car.
(a) Feel a strong obligation to be consistent with past behaviour - not just in placing the deposit, but then thinking and reading about the new car design and wanting a Tesla for months or years.
(b) Want to avoid admitting the 'mistake' of giving Tesla a free loan. Not just admitting the mistake to themselves, but also to all their friends they told about their deposit.
(c) Hate giving up something they 'own' - ie. their place in the queue
(d) Value something that's scarce more than something that's easily available
(e) Are more likely to want something that other people love and are queueing up to buy.
I reserved a Model 3 because I figured that if I didn't, I would be at the end of a very long waiting list and would probably lose out on the federal rebate. The most likely outcome is that I'll decide that's too much to spend on a car and cancel, but it still made sense to me to keep my options open.
I expect a lot of those reservations to be converted to actual sales, but a lot of them won't. In any case, I think Tesla will have plenty of demand if the product meets expectations.
I still haven't figured out if I can get a charger in my apartment building. I haven't decided I like the look of the car. I haven't even decided I want a sedan.
I love Tesla, so on the chance that I do want the car I put down the deposit. But I'm still 50/50 on actually buying it. I imagine many are in a similar positions.
I feel this is going to be the killer for them.
I would be surprised if Tesla isn't surveying random people on the list, asking questions about their planned purchase and making estimates on the % that will end up cancelling.
I hope this would give an accurate result. People might say one thing and do something else when they have to actually shell out the money...
The same thing happened with the S and the X. "Flipping" a 3 won't be difficult.
