But really, i don't think it would take very long to figure out where he and his staff in DC and in Tennessee live. I don't know what the data purchase rates are, so that could be expensive. But buy the data for a bunch of neighborhoods. Perhaps 50,000 people. watch the data for a while, query strings with Lamar would be good indicators.
Heck, make some really finely targeted ads on Facebook.
I think the reality is most news sourced this way would be super tabloidish. i mean, you're going to figure out what porn they look at faster than what policy they're developing.