I think there are some pretty compelling arguments for this device selling like hotcakes in this thread, and my experience with people very into clothes (e.g. not myself) would lead me to believe there are a ton of people that'd love any reason to make their morning/evening routines longer, and even more people that couldn't care less about a camera/internet-enabled device set up in the bedroom.

I imagine it will take off a reasonable amount at $200, and then really start selling when it comes down to $100, a la the standard Echo path.