What I don't understand: the REI market is the one place where Soylent is inarguably better than any other product in its niche, and nobody seems to give a shit about that.
I carry a bag of dry Soylent in my SAR pack. When I get sent out on an assignment, I have no idea how long I might be out for. For less weight than any other option, I have dinner and breakfast and lunch if necessary.
If I know in advance I'm going to be out hiking for more than about three hours, a pre-mixed solution of it in a Nalgene, with a quick chug here and there, really beats back the fatigue.
The REI market is not small, and it's got a huge focus on ultralight, ultralight, ultralight now. Soylent really seems to be missing an opportunity here.