Something I always wanted!
I love cooking, I love eating, but cooking well takes time, effort, ingredients, shopping trips, storage, inventory management. I can do all that, but when you get right down to it replacing some of my diet with Huel (a British product in the same niche as Soylent, although the composition is substantially different) just makes my life easier. It's tasty enough, it keeps me going, I can be confident that it's giving me a balanced meal, and on a busy day it's saving me a pile of money too.
Then when I do have time, I cook something ridiculously delicious.
For me, this category is about convenience, and it serves it very well.