1. The landing page did not provide me with enough information to figure out:
a. What Pica Pica is.
b. How it can be used.
c. Why I should care.
3. The |get started| button took me to a page with pricing before I had answers to the three questions.
4. Then I discovered the "second call to action" and there was the video. It looks professionally produced and is pleasant, but seems more tailored to investor pitching. Odds are I already know what problems I have and if I am trying to write an API, odds are I know what open-source software is and absorb technical information from text.
5. The headline of this post is much more descriptive than the tag line on the site because it mentions Docker and suggests something about what "API" means in the context.
6. When I land on the page, show me the three steps to "Generate API's into Docker Images." Just a diagram with a few words and no code so I get it.
Again an interesting project.
I'm not a sales / marketing guy at all so this is all very new to me. Most of my ideas are just coming from various other pages. I definitely think it could use improvement here and there. :))
Or to put it another way, if you're not good at lying or telling half truths or spinning bad news, then just tell the truth as best you can. Developer tools are mostly about the tool and only sometimes eventually about the marketing and sales.