Echo/Alexa is the first step to that ubiquitous IoT future, where computing is sort of removed from the terminology and services are just available on demand in the most natural of human interfaces -- voice.
Similar to that first moment of watching a 5 year old ( or 60 year old ) accessing YouTube on an Ipad ( simplified touch interface ) when the first i-devices came out. The voice interface will be just as transformative, if not more so.
The moment for me was when my 2 year old niece screamed, "Alexa, play the gummy bear song"... and it started playing, and she started dancing. That was a game changing moment for me, to realize that this device opens the doors for the young, the old, the impaired, and even the tech averse to access all kinds of cool tech that we take for granted. Hell even for me, "Alexa, play the latest 'how I built this' podcast"
Don't get me wrong, typing and touch is infinitely more efficient and powerful, but voice will be infinitely more accessible. Touch devices, as simple as they are, still require a mental model of which icons provide which services, clicking through and typing out requests and looking at results, versus what my 2 year old niece was able to do with Alexa.