Is that the company's definition? Or the standard English definition? I thought the standard English definition was "fewer". I never looked up the word, but just assumed from the context other people have used it during my lifetime. Either way, I think it is an example I am lousy at comedy and the English language :(
Sidenote: "Nickell and DeHart invited users to post their designs on a dreamless thread (hence the name Threadless), and they would print the best designs on t-shirts." ( dreamless.org, a forum where users experimented with computers, code, and art) https://en.wikipedia.org/wiki/Threadless#History_of_the_comp...
(I'm not arguing. Just curious. I was like, "Was I using 'less' improperly all my lifetime? Well, it probably is not the first time I misused a common word.")