I do wonder though if you could create a compelling product that would keep the customer from ever knowing they "own" a server. I've thought about a service where I effectively would run one big "load balancer" front end that would route a customer's traffic entirely to prefab cloud servers that I would spin up & configure via tools like Terraform and Ansible on the back end. I wanted to load those mainly with privacy tools--things like Pi-Hole, encrypted DNS, etc. I don't see why I couldn't say "hey in addition to this you get an app portal" that is effectively providing a standardized social media app. So for a regular price you get privacy, ad blocking, and a social media / cloud storage app that doesn't spy on you. It seems doable.

You're implicitly assuming that Amazon does a bad job of implementing the front end. If the goal is to get even a tenth of FB users to be paying EC2 customers, they can probably spare a couple of UX developers to give it a easy-as-a-ios-app interface.

It could be pre-made and run on AWS automatically be default. More advanced users could tinker with it if they want. You would pay money for the costs of running it, plus an extra something.