What if we don't pay them at all? I don't think we'd miss out on too much. It might even make things better, getting rid of professons like 'youtuber' and article writers who'se main goal is to distribute ads with poor quality content and clickbaits. People interested in sharing what they know will still do it. Wikipedia exists without writers getting paid.

Walled garden can still exists, if people value them, they will buy to get content, nothing wrong with this. If people aren't willing to buy to get content, it will then be a hint that the content isn't worth the money.