The backstory behind 37Signal's "Draft" iPad app (opens in new tab)

$10?

Adobe Ideas is free: http://blogs.adobe.com/designandweb/2010/04/adobe_ideas.html

Funny tweet: @tedroden: 37 signals releases MS Paint for the iPad... will probably sell millions.

Irony(?): it's priced high relative to "professional" pure-play drawing apps like SketchPad and Brushes, but by omitting needless features like color and brush controls and adding the one feature of collaborative diagramming, it's probably going to be more valuable to me than either of those other apps, which I mostly use to goof around with my daughter.

From the comments, by Jason Fried, "We might add yellow to version 2.0 in 2012."

Kind of sums up a big part of their design philosophy right there.

I love the idea of deliberately making it imprecise to serve the specific task (to sketch; and ignore details early on.) http://37signals.com/svn/archives2/getting_real_ignore_detai...

And their pricing strategy (from the comments): encouraging other people to add Campfire integration to their own apps – even free ones

From the comments:

"I don’t think $9.99 is too expensive. What you’re paying for is the Campfire integration and the judicious removal of features."

Sad but true. This is how they earn money at 37s.

The app and its price tag seem to embody the true spirit of Apple hardware.

I think the price also reflects though that they don't actually need to sell this to anyone, it's already paid for itself in improving internal process. The people it's mainly aimed at using campfire, I'd imagine would pay for it whether it was 99 cents or $10 if it is useful in improving business process.