If I'm right, this means you're selling to software companies, or companies doing in-house development?
As much bullshit as there is in selling software to software companies, it seems to be so much worse outside of this. Enterprise vendors selling to non-technical firms seem far more willing to promise the moon and stars on the basis that they can hand-wave it as "a job for the software guys". Whereas I think most devs hear that claim and translate to "six months of work", opening up a bit more room to do business by being honest. Congrats on not taking the common approach!
