biggest thing you need to do to improve support is stop sending mailings from a no-reply email address. Replying should create a support ticket automatically if the email it came from is associated with an account. Further verification could be required depending on the request.
Thank you for saying this. I feel like this is a major problem with a lot of services. If they care that little to send me an email from a no-reply then how do they expect to keep customers who want to reply to the same person. There is absolutely nothing more frustrating then having 5 different people work on a similar ticket and repeat yourself over and over.